New u:create Web Site Showcases 2007 Fashion School and Office
Products for Women and Girls
Site features back-to-school, arts and crafts, and women’s office organizational products
CHARLOTTE, NC – May 14, 2007 – CPP International, LLC, a leading supplier of fashion paper products for women and girls, launched a new Web site for its u:create brand. The new site at www.ucreate.com features a fresh new design, expanded product information, and easy-to-use navigation. The site highlights the brand’s 2007 fashion collection of school and office products as well as arts and crafts supplies. The site, which replaces the company’s Notebound Web site at www.notebound.com, will also feature the company’s new product lines for women: an office organizational system coming out this spring and a planner system slated for a late summer/early fall release.
The redesigned Web site is only the first stage in a long-term plan for the Web site. Over the next year, CPP will add information to the site that will give consumers tips on such topics as getting organized, new fashion trends, work/family balance, and arts and crafts projects. u:create is aiming to make the site a fun and informative destination for students, moms, and career women, not only for information on CPP's fashion school and office products, but also for giving them tools for managing day-to-day life.
The site will also incorporate the use of online surveys and polls to gather information on current and future CPP products. “The u:create Web site is an invaluable way for us to connect with customers. We rely on consumer insight to drive our product development so that we can better meet the needs of girls and women,” says Vice President of Marketing Diane Warren.
Future plans of the site include adding a “Meet the Designers” section where visitors can get information about u:create lead designer Jacqueline Savage McFee; a “Just for U” section that will offer topic relevant e-newsletters and resource sections for individual product categories; and a product locator service.
###
u:create designs fashion school and office products for girls and women for learning, planning, organizing, and creating - at any age. A brand of CPP, International, LLC, a leading supplier of office and school products, u:create office, school, and arts and crafts products can be found at discount department stores, office supply stores, grocery stores, and drugstores throughout the U.S. Get information on these products at www.ucreate.com.
